Marketing of Computer Games

Entry requirements: Ability to type the text on the keyboard quickly and to use the search engines to access the necessary information. English at the level of reading technical literature with a dictionary.

Credits: 3

Semester: 3

Course: Elective

Objectives

Students will learn the basic methods of conducting projects at the implementation stage, the organizational principles of knowledge bases, methods of stimulating the sale of games, to analyze the selected segment of the game market and choose the appropriate tools for promoting the game, to conduct risk assessments for various project options. Students will study ways of promoting games.

Contents

The main topics of the discipline:

  • The main qualitative characteristics of the game and the distinctive features of the game
  • Name of the game, target audience and budget
  • Visual style
  • Site, social networks, blogs, forums and events.Information about the game. Description. List of key features. Technical information. Contacts
  • Logos, key art, trailer
  • Structure of the marketing plan, pricing and discounts strategy

Format

Lectures and training classes.

Assessment

Examination.